Get the most out of Wizart

Owned by Ekaterina Slesarchik
26-06-2023
5 min read

Dear Client, 

Thank you for choosing Wizart products!

Getting the license and integrating App on your website is a good step to increase your sales. However, there is another way to obtain a maximum profit from Wizart’s products. We have conducted marketing research and found out that a marketing campaign has a direct impact on app usage, retention, and overall result. Wizart integration is a great reason for a marketing campaign that repeatedly increases the daily audience. We would like to provide you with some ideas: below you will find several steps, which can help you to increase your conversion rate and boost your online sales.

Don’t forget to check our Library of marketing materials! You can find there ready-to-use elements:

  1. Banners (ready-to-use banners helping your customers understand
    how the app works).

  2. Animation (videos about the app).

  3. Texts (some buzzwords you can use in your marketing campaigns).

  4. Logos & Elements (logos, fonts, and other elements you can use).

  5. Presentations about the app.

Be creative, make original content, and promote not only the App, but your company and your brand as well!

Step 1. Pre-launch

On the eve of the launch heighten your customers' interest and make them curious.

  • Create GIF image showing the functionality of the App (for example: 1 interior with various wallpapers applied on the walls) and post it on your social media with promo text and release date. You can use free GIF maker on https://gifmaker.me/ or https://ezgif.com/maker .

    Below you will find GIF image implemented by our Client:

     

  • If you are planning to release iOS or Android Apps, create a banner with Apps’ home screens and your logo, saying that your App will be available on the AppStore/Google Play on a particular date. Place this banner on your web-site and/or post it on social media

Step 2. Launch

Inform your customers about the new App, show them how it’s easy to use the App and get the result.
Highlight benefits of your App.

  • Create images showing the main functionality of the App. Below you can find some examples created by one of our clients:

  • Create a tutorial on how to use the App.

    • Short video
      Create your own video tutorial with the major steps of using the App. It could be screen recording, camera shooting, or video made with special computer programs. Make it simple and understandable and post it on your website or social media.

      Here are some examples of the video below:

       

       

    • Step-by-step tutorial in GIF format
      Make screenshots of each step, add an explanatory text and create a GIF - one more easy way to navigate your customers throughout the App.

    • Step-by-step tutorial (optional)
      Create a short step-by-step tutorial for your customers to show the steps of using the App (see example below created by one of our Clients) and post it on your website. Vary this tutorial according to your needs: for example, if you have added shopping cart functionality, show your customers the step “Add to cart”.
      To promote App on social media, you can create an image with three screens (Make a photo – Choose wallpapers – Enjoy new interior!).

Step 3. Additional functionality

After the successful launch of the App, in order to create a new marketing reasons you can tell your customers about additional functionalities and encourage them to use it. Create images/GIF/videos to explain to customers what this functionality is for. This will maintain a constant high level of interest to the application users. Possible marketing reasons:

  • Download the result

  • Share it with your friends

  • Share it on social media

  • Shopping cart functionality (if any)

Wizart is constantly working on its products to make it better by adding new features and functionalities. Check our Release notes for regular updates.

Step 4. Ongoing activities

Remind your customers to use the App.

  • Make posts/stories on social media reminding your customers to use the App.
    If you do not want to overwhelm your feed with App advertising, you can delete the older posts.

  • Order publications in the local online and offline interior design magazines.

  • Place an advertisement in your stores (if any), use QR-code with the link to the website or link to your Apps on AppStore and/or Google Play.

  • Collaboration with influencers in the sphere of home/interior design and makeover is a good way to promote your App and your products on social media.

  • Make playful and interactive stories on Instagram/Facebook. In a study commissioned by Facebook, half of the respondents said they have looked for the product/service on websites where they could buy it after seeing a product/service in a story.

    • Ask your subscribers to vote for designs with different wallpaper/flooring

    • Feature in stories your subscribers who tried your App and shared their results on social media

  • Present your new collections with the App (make a GIF, video, or renders) and remind your customers that they can try it on in your App.

  • Share feedbacks/comments/results of your customers to encourage others to use the app.

    • Ask your customers for their reviews for your products and App, and share them in your stories or feed

As a result, you get a lot of target traffic and the effects of the integration grow VERY significantly (more traffic at your SM and website, more contacts from your current and potential customers, improved brand visibility).

Thank you and enjoy Wizart!