Спасибо, что выбрали Wizart!
Покупка лицензии и интеграция приложения на вашем сайте - правильный шаг для увеличения
продаж. Но есть способы получить максимальную выгоду от использования Wizart.
Наши исследования показывают, что регулярное проведение маркетинговых кампаний оказывает прямое влияние на использование сервиса, удержание аудитории и общий результат приложения. Интеграция с Wizart – отличный повод для старта маркетинговой кампании, которая поможет увеличить ежедневную аудиторию сайта и визуализатора.
Мы хотели бы поделиться с вами нашим опытом. Ниже вы найдёте несколько шагов, которые помогут использовать Wizart на 100% и увеличить ваши онлайн продажи.
Будьте оригинальны, создавайте уникальный контент и рассказывайте не только о приложении, но и о своей компании и бренде.
Шаг 1. Перед запуском
Накануне запуска подогрейте интерес аудитории и постарайтесь удержать его до самого запуска.
Создайте GIF-анимации, демонстрирующие возможности приложения (например: интерьер со сменяющимися обоями на стенах), и разместите его в социальных сетях с промо текстом и датой запуска.
Для создания анимаций используйте https://gifmaker.me/ или https://ezgif.com/maker .Ниже вы можете увидеть примеры GIF анимаций, сделанные нашими клиентами:
If you are planning to release iOS or Android Apps, create a banner with Apps’ home screens and your logo, saying that your App will be available on the AppStore/Google Play on a particular date. Place this banner on your web-site and/or post it on social media
Step 2. Launch
Inform your customers about the new App, show them how it’s easy to use the App and get the result.
Highlight benefits of your App.
Create images showing the main functionality of the App. Below you can find some examples created by one of our clients:
Create tutorial on how to use the App.
Short video
Create your own video tutorial with major steps of using the App. It could be screen recording, camera shooting or video made with special computer programs. Make it simple and understandable and post it on your web-site or social media.Here are some examples of the video below:
Step-by-step tutorial in GIF format
Make screenshots of each step, add an explanatory text and create a GIF - one more easy way to navigate your customers throughout the App.Step-by-step tutorial (optional)
Create a short step-by-step tutorial for your customers to show them steps of using the App (see example below created by one of our Clients) and post it on your web-site. Vary this tutorial according to your needs: for example, if you have added shopping cart functionality, show your customers the step “Add to cart”.
To promote App on social media, you can create an image with three screens (Make a photo – Choose wallpapers – Enjoy new interior!).
Step 3. Additional functionality
After the successful launch of the App, in order to create a new marketing reasons you can tell your customers about additional functionalities and encourage them to use it. Create images/GIF/videos to explain to customers what this functionality is for. This will maintain a constant high level of interest to the application users. Possible marketing reasons:
Download the result
Share it to your friends
Share it on social media
Shopping cart functionality (if any)
Wizart is constantly working on its products to make it better by adding new features and functionalities. Check our Release notes for regular updates.
Step 4. Ongoing activities
Remind your customers to use the App.
Make posts/stories on social media reminding your customers to use the App.
If you do not want to overwhelm your feed with App advertising, you can delete the older posts.Order publications in the local online and offline interior design magazines.
Place an advertisement in your stores (if any), use QR-code with the link to the website or link to your Apps on AppStore and/or Google Play.
Collaboration with influencers in the sphere of home/interior design and makeover is a good way to promote your App and your products on social media.
Make playful and interactive stories on Instagram/Facebook. In a study commissioned by Facebook, half of the respondents said they have looked for the product/service on websites where they could buy it after seeing a product/service in a story.
Ask your subscribers to vote for designs with different wallpaper/flooring
Feature in stories your subscribers who tried your App and shared their results on social media
Present your new collections with the App (make a GIF, video or renders) and remind your customers that they can try it on in your App.
Share feedbacks/comments/results of your customers to encourage others to use the app.
Ask your customers for their reviews for your products and App, and share them in your stories or feed
As a result, you get a lot of target traffic and effects of the integration grows VERY significantly (more traffic at your SM and website, more contacts from your current and potential customers, improved brand visibility).
Thank you and enjoy Wizart!